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As the matriarch of the group, she has passed the art of weaving down to her daughters, daughters-in-law, cousins, and fellow villagers—ensuring that the tradition continues across generations.\u003c\/p\u003e\n\u003cp\u003eRooted in the Siroua region, where the High Atlas meets the Anti-Atlas Mountains, this weaving style blends Flatweave, embroidery, and hand-knotting to create a rug that is both textured and symbolic.\u003c\/p\u003e\n\u003cp\u003eWhile the base weave is flat, the motifs rise slightly, adding depth and dimension. 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The first iteration of the collection was the final one Keltouma oversaw before her passing, a work of both beauty and remembrance that carries her spirit forward.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCrafted from 100% live wool and dyed with natural ingredients by a third-generation family of dyers, each piece holds the depth of its origin—rich, sustainable color and a tactile texture that reflects the enduring artistry of Morocco’s weaving tradition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEach rug is made entirely by hand so there will always be small variations in pattern, color and exact size (up to 10 cm \/ 4\" variation) due to the organic nature of the materials but we strive to accurately capture the detail and color so you know what you’re getting. \u003c\/p\u003e\n\u003cp\u003eIf you need a custom size and\/or sample send us a note at \u003ca href=\"mailto:hello@salamhello.com\"\u003ehello@salamhello.com\u003c\/a\u003e and we’ll be in touch within 24 hours.\u003c\/p\u003e","brand":"Salam Hello","offers":[{"title":"3' x 8'","offer_id":43822075019500,"sku":"R-M-177","price":1240.0,"currency_code":"USD","in_stock":true},{"title":"5' x 7'","offer_id":43822075085036,"sku":"R-M-319","price":1810.0,"currency_code":"USD","in_stock":true},{"title":"6' x 9'","offer_id":43822075183340,"sku":"R-M-530","price":2768.0,"currency_code":"USD","in_stock":true},{"title":"8' x 10'","offer_id":43822075248876,"sku":"R-M-687","price":4110.0,"currency_code":"USD","in_stock":true},{"title":"9' x 12'","offer_id":43822075281644,"sku":"R-M-791","price":6040.0,"currency_code":"USD","in_stock":true},{"title":"12' x 15'","offer_id":43822075379948,"sku":"R-M-984","price":10036.0,"currency_code":"USD","in_stock":true},{"title":"7’6” x 9'","offer_id":47321808011500,"sku":"R-M-4150","price":3464.0,"currency_code":"USD","in_stock":true},{"title":"9’ x 15’-6”","offer_id":47619517677804,"sku":"R-M-4442","price":8035.0,"currency_code":"USD","in_stock":true},{"title":"17'-6\" x 19'","offer_id":47870800036076,"sku":"R-M-4571","price":21602.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/1480\/6594\/files\/Izra_Poppy_HERO.png?v=1763370934"},{"product_id":"izra-indigo","title":"Izra | Indigo","description":"\u003cp\u003e\u003cspan\u003eIzra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates to “weave of the day.” Each rug is the culmination of thousands of woolen knots, irregularly woven by 30 Amazigh artisans in a village just outside Beni M’rirt in Morocco’s Middle Atlas Mountains.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe result is meticulous poetry: columns of knots rendered in rich, shifting hues. The story of each rug is embedded within its structure. Every column represents the number of artisans working at the loom, while each box marks a single day’s labor. Because of this, each size carries a different composition of columns. Larger rugs may feature multiple columns, while runners are woven with just one, reflecting the smaller number of women working on that piece at a time. With a new color chosen each morning, the finished rug becomes a living record of time, rhythm, and collaboration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHandwoven in the Middle Atlas by artisans led by Soukina, Izra continues the legacy of her late mother, Keltouma, who was revered for her mastery of dense, medium- to high-knot techniques. The first iteration of the collection was the final one Keltouma oversaw before her passing, a work of both beauty and remembrance that carries her spirit forward.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCrafted from 100% live wool and dyed with natural ingredients by a third-generation family of dyers, each piece holds the depth of its origin—rich, sustainable color and a tactile texture that reflects the enduring artistry of Morocco’s weaving tradition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEach rug is made entirely by hand so there will always be small variations in pattern, color and exact size (up to 10 cm \/ 4\" variation) due to the organic nature of the materials but we strive to accurately capture the detail and color so you know what you’re getting. \u003c\/p\u003e\n\u003cp\u003eIf you need a custom size and\/or sample send us a note at \u003ca href=\"mailto:hello@salamhello.com\"\u003ehello@salamhello.com\u003c\/a\u003e and we’ll be in touch within 24 hours.\u003c\/p\u003e","brand":"Salam Hello","offers":[{"title":"3' x 8'","offer_id":43822091174124,"sku":"R-M-176","price":1240.0,"currency_code":"USD","in_stock":true},{"title":"5' x 7'","offer_id":43822091206892,"sku":"R-M-339","price":1810.0,"currency_code":"USD","in_stock":true},{"title":"6' x 9'","offer_id":43822091239660,"sku":"R-M-529","price":2768.0,"currency_code":"USD","in_stock":true},{"title":"8' x 10'","offer_id":43822091272428,"sku":"R-M-683","price":4110.0,"currency_code":"USD","in_stock":true},{"title":"9' x 12'","offer_id":43822091305196,"sku":"R-M-767","price":6040.0,"currency_code":"USD","in_stock":true},{"title":"12' x 15'","offer_id":43822091337964,"sku":"R-M-982","price":10036.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/1480\/6594\/files\/IzraBlueHero.png?v=1762196231"},{"product_id":"izra-natural","title":"Izra | Natural","description":"\u003cp\u003e\u003cspan\u003eIzra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates to “weave of the day.” Each rug is the culmination of thousands of woolen knots, irregularly woven by 30 Amazigh artisans in a village just outside Beni M’rirt in Morocco’s Middle Atlas Mountains.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe result is meticulous poetry: columns of knots rendered in rich, shifting hues. The story of each rug is embedded within its structure. Every column represents the number of artisans working at the loom, while each box marks a single day’s labor. Because of this, each size carries a different composition of columns. Larger rugs may feature multiple columns, while runners are woven with just one, reflecting the smaller number of women working on that piece at a time. With a new color chosen each morning, the finished rug becomes a living record of time, rhythm, and collaboration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHandwoven in the Middle Atlas by artisans led by Soukina, Izra continues the legacy of her late mother, Keltouma, who was revered for her mastery of dense, medium- to high-knot techniques. The first iteration of the collection was the final one Keltouma oversaw before her passing, a work of both beauty and remembrance that carries her spirit forward.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCrafted from 100% live wool and dyed with natural ingredients by a third-generation family of dyers, each piece holds the depth of its origin—rich, sustainable color and a tactile texture that reflects the enduring artistry of Morocco’s weaving tradition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEach rug is made entirely by hand so there will always be small variations in pattern, color and exact size (up to 10 cm \/ 4\" variation) due to the organic nature of the materials but we strive to accurately capture the detail and color so you know what you’re getting. \u003c\/p\u003e\n\u003cp\u003eIf you need a custom size and\/or sample send us a note at \u003ca href=\"mailto:hello@salamhello.com\"\u003ehello@salamhello.com\u003c\/a\u003e and we’ll be in touch within 24 hours.\u003c\/p\u003e","brand":"Salam Hello","offers":[{"title":"3' x 8'","offer_id":43822095073516,"sku":"R-M-170","price":1240.0,"currency_code":"USD","in_stock":true},{"title":"5' x 7'","offer_id":43822095106284,"sku":"R-M-340","price":1810.0,"currency_code":"USD","in_stock":true},{"title":"6' x 9'","offer_id":43822095139052,"sku":"R-M-507","price":1768.0,"currency_code":"USD","in_stock":true},{"title":"8' x 10'","offer_id":43822095171820,"sku":"R-M-685","price":4110.0,"currency_code":"USD","in_stock":true},{"title":"9' x 12'","offer_id":43822095204588,"sku":"R-M-790","price":6040.0,"currency_code":"USD","in_stock":true},{"title":"12' x 15'","offer_id":43822095237356,"sku":"R-M-983","price":10036.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/1480\/6594\/files\/Izra_Natural_Hero.png?v=1762196042"},{"product_id":"izra-alfalfa","title":"Izra | Alfalfa","description":"\u003cp\u003e\u003cspan\u003eIzra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates to “weave of the day.” Each rug is the culmination of thousands of woolen knots, irregularly woven by 30 Amazigh artisans in a village just outside Beni M’rirt in Morocco’s Middle Atlas Mountains.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe result is meticulous poetry: columns of knots rendered in rich, shifting hues. The story of each rug is embedded within its structure. Every column represents the number of artisans working at the loom, while each box marks a single day’s labor. Because of this, each size carries a different composition of columns. Larger rugs may feature multiple columns, while runners are woven with just one, reflecting the smaller number of women working on that piece at a time. With a new color chosen each morning, the finished rug becomes a living record of time, rhythm, and collaboration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHandwoven in the Middle Atlas by artisans led by Soukina, Izra continues the legacy of her late mother, Keltouma, who was revered for her mastery of dense, medium- to high-knot techniques. The first iteration of the collection was the final one Keltouma oversaw before her passing, a work of both beauty and remembrance that carries her spirit forward.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCrafted from 100% live wool and dyed with natural ingredients by a third-generation family of dyers, each piece holds the depth of its origin—rich, sustainable color and a tactile texture that reflects the enduring artistry of Morocco’s weaving tradition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEach rug is made entirely by hand so there will always be small variations in pattern, color and exact size (up to 10 cm \/ 4\" variation) due to the organic nature of the materials but we strive to accurately capture the detail and color so you know what you’re getting. \u003c\/p\u003e\n\u003cp\u003eIf you need a custom size and\/or sample send us a note at \u003ca href=\"mailto:hello@salamhello.com\"\u003ehello@salamhello.com\u003c\/a\u003e and we’ll be in touch within 24 hours.\u003c\/p\u003e","brand":"Salam Hello","offers":[{"title":"3' x 8'","offer_id":43822096842988,"sku":"R-M-175","price":1240.0,"currency_code":"USD","in_stock":true},{"title":"5' x 7'","offer_id":43822096875756,"sku":"R-M-338","price":1810.0,"currency_code":"USD","in_stock":true},{"title":"6' x 9'","offer_id":43822096908524,"sku":"R-M-506","price":2768.0,"currency_code":"USD","in_stock":true},{"title":"8' x 10'","offer_id":43822096941292,"sku":"R-M-715","price":4110.0,"currency_code":"USD","in_stock":true},{"title":"9' x 12'","offer_id":43822096974060,"sku":"R-M-789","price":6040.0,"currency_code":"USD","in_stock":true},{"title":"12' x 15'","offer_id":43822097006828,"sku":"R-M-981","price":10036.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/1480\/6594\/files\/Izra_Alfalfa_1.png?v=1762195756"},{"product_id":"izra-yellow-pomegranate","title":"Izra | Yellow Pomegranate","description":"\u003cp\u003e\u003cspan\u003eIzra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates to “weave of the day.” Each rug is the culmination of thousands of woolen knots, irregularly woven by 30 Amazigh artisans in a village just outside Beni M’rirt in Morocco’s Middle Atlas Mountains.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe result is meticulous poetry: columns of knots rendered in rich, shifting hues. The story of each rug is embedded within its structure. Every column represents the number of artisans working at the loom, while each box marks a single day’s labor. Because of this, each size carries a different composition of columns. Larger rugs may feature multiple columns, while runners are woven with just one, reflecting the smaller number of women working on that piece at a time. With a new color chosen each morning, the finished rug becomes a living record of time, rhythm, and collaboration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHandwoven in the Middle Atlas by artisans led by Soukina, Izra continues the legacy of her late mother, Keltouma, who was revered for her mastery of dense, medium- to high-knot techniques. 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The group, founded in the early 2000s by Soukina’s late mother, is made up of 35 skilled artisans. Specializing in medium- to high-pile hand-knot rugs, their work is known for its thick knotting technique, which gives M’rirt rugs their signature plush texture.\u003c\/p\u003e\n\u003cp\u003eMade from 100% “live” wool and dyed using natural methods by a third-generation family of dye artisans, this rug is finished with a symmetrical cut of the pile, creating a low, dense texture that softens the surface while preserving the weight and durability of the weave.\u003c\/p\u003e","brand":"Salam Hello","offers":[{"title":"24\" x 5'","offer_id":43863352017132,"sku":"R-T-1035","price":653.0,"currency_code":"USD","in_stock":true},{"title":"24\" x 8'","offer_id":43863352049900,"sku":"R-T-1051","price":1046.0,"currency_code":"USD","in_stock":true},{"title":"24\" x 10'","offer_id":43863352082668,"sku":"R-T-1067","price":1302.0,"currency_code":"USD","in_stock":true},{"title":"24\" x 12'","offer_id":43863352115436,"sku":"R-T-1082","price":1563.0,"currency_code":"USD","in_stock":true},{"title":"24\" x 15'","offer_id":43863352148204,"sku":"R-T-1098","price":1951.0,"currency_code":"USD","in_stock":true},{"title":"30\" x 5'","offer_id":43863352180972,"sku":"R-T-1125","price":814.0,"currency_code":"USD","in_stock":true},{"title":"30\" x 8'","offer_id":43863352213740,"sku":"R-T-1148","price":1303.0,"currency_code":"USD","in_stock":true},{"title":"30\" x 12'","offer_id":43863352279276,"sku":"R-T-1183","price":1947.0,"currency_code":"USD","in_stock":true},{"title":"30\" x 10'","offer_id":43863352246508,"sku":"R-T-1161","price":1623.0,"currency_code":"USD","in_stock":true},{"title":"30\" x 15'","offer_id":43863352312044,"sku":"R-T-1200","price":2431.0,"currency_code":"USD","in_stock":true},{"title":"3' x 8'","offer_id":43863352377580,"sku":"R-T-174","price":1578.0,"currency_code":"USD","in_stock":true},{"title":"3' x 10'","offer_id":43863352410348,"sku":"R-T-191","price":1964.0,"currency_code":"USD","in_stock":true},{"title":"3' x 12'","offer_id":43863352443116,"sku":"R-T-212","price":2357.0,"currency_code":"USD","in_stock":true},{"title":"3' x 15'","offer_id":43863352475884,"sku":"R-T-226","price":2943.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/1480\/6594\/files\/Anzal_sOliveMicrocheckHand-Knot_Hero.png?v=1742645408"},{"product_id":"emt","title":"Erin Talgo | Zen Garden","description":null,"brand":"Salam Hello","offers":[{"title":"10' x 12'","offer_id":44295502201068,"sku":"R-889","price":2230.0,"currency_code":"USD","in_stock":false},{"title":"8' x 10'","offer_id":46835170935020,"sku":"R-3210","price":1196.0,"currency_code":"USD","in_stock":false},{"title":"80 x 120 cm","offer_id":47218467274988,"sku":"R-3749","price":150.0,"currency_code":"USD","in_stock":true},{"title":"6' x 10'","offer_id":47218467340524,"sku":"R-3750","price":893.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/1480\/6594\/files\/1843_ZenGarden_FinalRug.jpg?v=1705479354"},{"product_id":"neutral-ground-atlas-terrain","title":"Atlas Terrain","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNeutral Ground is a collection that bridges artful design with simplicity, offering warmth and balance to your space. 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