Made By
Keltouma and the Artisans of M’rirt
Keltouma and her daughter Soukina lead this group of 25 artisans from a Village just outside Beni M’rirt, in the Middle Atlas Mountains. Founded in the early 2000s, the collective makes medium to high hand-knot rugs, a style named after the region as well as M’rirt Zanafi rugs, their interpretation of the Zanafi style from the southeast.
Traditional rugs from this region use a thick knotting technique, which makes the rugs feel extra plush.