{"product_id":"izra-natural-at-home","title":"Izra - Natural","description":"\u003cp\u003e\u003cspan\u003eIzra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates to “weave of the day.” Each rug is the culmination of thousands of woolen knots, irregularly woven by 30 Amazigh artisans in a village just outside Beni M’rirt in Morocco’s Middle Atlas Mountains.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe result is meticulous poetry: columns of knots rendered in rich, shifting hues. The story of each rug is embedded within its structure. Every column represents the number of artisans working at the loom, while each box marks a single day’s labor. Because of this, each size carries a different composition of columns. Larger rugs may feature multiple columns, while runners are woven with just one, reflecting the smaller number of women working on that piece at a time. With a new color chosen each morning, the finished rug becomes a living record of time, rhythm, and collaboration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHandwoven in the Middle Atlas by artisans led by Soukina, Izra continues the legacy of her late mother, Keltouma, who was revered for her mastery of dense, medium- to high-knot techniques. The first iteration of the collection was the final one Keltouma oversaw before her passing, a work of both beauty and remembrance that carries her spirit forward.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCrafted from 100% live wool and dyed with natural ingredients by a third-generation family of dyers, each piece holds the depth of its origin—rich, sustainable color and a tactile texture that reflects the enduring artistry of Morocco’s weaving tradition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEach rug is made entirely by hand so there will always be small variations in pattern, color and exact size (up to 10 cm \/ 4\" variation) due to the organic nature of the materials but we strive to accurately capture the detail and color so you know what you’re getting. \u003c\/p\u003e\n\u003cp\u003eIf you need a custom size and\/or sample send us a note at \u003ca href=\"mailto:hello@salamhello.com\"\u003ehello@salamhello.com\u003c\/a\u003e and we’ll be in touch within 24 hours.\u003c\/p\u003e","brand":"Salam Hello","offers":[{"title":"3' x 8'","offer_id":48244748746988,"sku":"R-M-4836","price":1240.0,"currency_code":"USD","in_stock":true},{"title":"5' x 7'","offer_id":48244748779756,"sku":"R-M-4837","price":1810.0,"currency_code":"USD","in_stock":true},{"title":"6' x 9'","offer_id":48244748812524,"sku":"R-M-4838","price":1768.0,"currency_code":"USD","in_stock":true},{"title":"8' x 10'","offer_id":48244748845292,"sku":"R-M-4839","price":4110.0,"currency_code":"USD","in_stock":true},{"title":"9' x 12'","offer_id":48244748878060,"sku":"R-M-4840","price":6040.0,"currency_code":"USD","in_stock":true},{"title":"12' x 15'","offer_id":48244748910828,"sku":"R-M-4841","price":10036.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/1480\/6594\/files\/Izra_Natural_Home_2.png?v=1788011618","url":"https:\/\/salamhello.com\/products\/izra-natural-at-home","provider":"Salam Hello","version":"1.0","type":"link"}