{"product_id":"izra-poppy-with-poppy-back-27-x-8-5","title":"Izra | Poppy with Poppy Back | 27\" x 8'-5\"","description":"\u003cp\u003e\u003cspan\u003eIzra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates to “weave of the day.” Each rug is the culmination of thousands of woolen knots, irregularly woven by 30 Amazigh artisans in a village just outside Beni M’rirt in Morocco’s Middle Atlas Mountains.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe result is meticulous poetry: columns of knots rendered in rich, shifting hues. The story of each rug is embedded within its structure. Every column represents the number of artisans working at the loom, while each box marks a single day’s labor. With a new color chosen each morning, the finished rug becomes a living record of time, rhythm, and collaboration.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHandwoven in the Middle Atlas by artisans led by Soukina, Izra continues the legacy of her late mother, Keltouma, who was revered for her mastery of dense, medium- to high-knot techniques. The first iteration of the collection was the final one Keltouma oversaw before her passing, a work of both beauty and remembrance that carries her spirit forward.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCrafted from 100% live wool and dyed with natural ingredients by a third-generation family of dyers, each piece holds the depth of its origin—rich, sustainable color and a tactile texture that reflects the enduring artistry of Morocco’s weaving tradition.\u003c\/span\u003e\u003c\/p\u003e","brand":"Salam Hello","offers":[{"title":"Default Title","offer_id":50527144313068,"sku":null,"price":1100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/1480\/6594\/files\/Izra_PoppywithPoppyBack_27_x8_-5.png?v=1790343065","url":"https:\/\/salamhello.com\/products\/izra-poppy-with-poppy-back-27-x-8-5","provider":"Salam Hello","version":"1.0","type":"link"}