What is Berber?
The word Berber (or Amazigh, which is how they like to refer to themselves) represents an ethnic group of several nations indigenous mostly to North Africa and in some northern parts of Western Africa. There are about 100 million Berbers in North Africa. In Morocco, they call themselves Amazigh, or Imazighen (plural), which means "free people." They've been in Morocco since 600 BC. From the Atlas mountains to the Dades Valley, there are different Berber tribes in different regions and all with slight dialect differences. The Berber people are full of tradition and are incredibly generous, always offering to share their rich history with you, have a glass of mint tea or break bread.
Is the term Berber offensive?
Per the request of our native collaborators, we respectfully fulfill their request to use the term Berber, while also maintaining awareness of the complicated origin of the word. Should anyone wish to discuss further please feel free to send us a note at firstname.lastname@example.org
How do you price your items?
Our prices are a bit higher than the prices you may find at a souk market in Morocco. That’s because our first priority is fair compensation for our artisans.
When middlemen buyers/brokers, come to villages to purchase rugs, they travel in coordinated packs. One after another, each broker will visit an artisan and tell her that her price is too high. With each unsuccessful meeting, she is forced to lower her price. Finally, a broker will buy the rug at less than 70% of fair cost, barely covering the artisan’s time and materials. When the brokers return to the souks, they sell to souk owners with a drastic markup and pocket a huge profit. Then the souks sell to tourists or other brands with yet another markup.
Our process works differently. We meet with the women selling each piece and they help us understand the time, labor, and story behind the weave. When it’s time to buy, we never go below an artisan’s first asking price. Then we bring the rugs directly to you, cutting out the middleman markup.
The cost of the rug, the storytelling involved in each, our operations (like travel and shipping) and marketing account for most of our prices. Then we reinvest 10% of our profits back into the artisan communities we buy from. Our giveback initiative flexes to give women whatever they need—some have asked for phones or cameras, charitable donations or materials, while others just ask that we return and continue to buy from them.
We strive to provide equitable pricing and transparency in our process. If you have any questions, please feel free to send us a note at email@example.com.
How do I give back to the Berber people?
More often than not, the women want a fair wage as they know where to invest their money better than any third party. We reinvest 10% of our profits back into the artisan communities we buy from. Our giveback initiative flexes to give women whatever they need—some have asked for phones or cameras, charitable donations or materials, while others just ask that we return and continue to buy from them.
How long does it take to get my rug from the moment I order?
We strive for our orders to arrive at your door within 7 business days. Please note: Depending on the timing of our seasonal buying trips, it could take up to 4 weeks as we split our time between the United States and Morocco. If you need your rug according to a specific timeline, please email us at firstname.lastname@example.org.
How much does shipping cost?
All of our prices include the cost of standard shipping within the US. For international shipments the costs will be applied at checkout. We currently ship via UPS anywhere in the United States and via DHL for anywhere outside the U.S.
How do I know when my order has shipped?
You will receive a shipping confirmation email which will contain order tracking information.
What do I do if my rug is damaged during shipping?
We take every precaution to keep your rug safe in transit, but if something happens along the way, please email us at email@example.com and we'll look into it.
Where can I see a rug in person?
If you’re in New York or Marrakech, please send us a note at firstname.lastname@example.org and we’ll do our best to set up an appointment.
Will my rug be exactly how it looks in the picture?
It should be! Each rug is made entirely by hand from 100% wool, so there will always be variations in pattern and color due to the organic nature of the textile, but we strive to accurately capture the detail and color so you know what you’re getting.
Do you charge sales tax?
Sales tax is based on the state provided in your delivery address. Any shipping arrangements made for deliveries outside the U.S. will be taxed accordingly.
If I want a style, size or color I don't see, what should I do?
If you don’t see what you are looking for just send us a note at email@example.com. Keep in mind that we source directly from the artisan, so pricing will vary.
I'm a designer, can I order something even more unique for a client?
Of course! Send us an email at firstname.lastname@example.org with whatever design or pattern you have in mind, and we'll be in touch.
Can I return my rug?
All orders are final and we do not accept exchanges or returns.
How will my rug age?
With proper care and regular cleaning these rugs can last beautifully for decades. When dirt accumulates in the rug, the buildup can shred the fibers, causing the rug to age and weaken.
How do I clean my rug?
The easiest way to clean your rug is the old-fashioned way: Take it outside and shake it vigorously at least once a week. If the rug is too large and/or you lack space, you can simply vacuum, using side to side motions with the beater bar on the highest setting. For best results, combine the two techniques on a routine basis.
How can I contact Salam Hello if I have a questions?
Shoot us an email at email@example.com and we'll be in touch soon.