What is Berber?
The word Berber (or Amazigh, which is how they like to refer to themselves) represents an ethnic group of several nations indigenous mostly to North Africa and in some northern parts of Western Africa. There are about 100 million Berbers in North Africa. In Morocco, they call themselves Amazigh, or Imazighen (plural), which means "free people." They've been in Morocco since 600 BC. From the Atlas mountains to the Dades Valley, there are different Berber tribes in different regions and all with slight dialect differences.  The Berber people are full of tradition and are incredibly generous, always offering to share their rich history with you, have a glass of mint tea or break bread.

Is the term Berber offensive?
Per the request of our native collaborators, we respectfully fulfill their request to use the term Berber, while also maintaining awareness of the complicated origin of the word. Should anyone wish to discuss further please feel free to send us a note at

How do you price your items?
Our prices are a bit higher than the prices you may find at a souk market in Morocco. That’s because our first priority is fair compensation for our artisans. 

When middlemen buyers/brokers, come to villages to purchase rugs, they travel in coordinated packs. One after another, each broker will visit an artisan and tell her that her price is too high. With each unsuccessful meeting, she is forced to lower her price. Finally, a broker will buy the rug at less than 70% of fair cost, barely covering the artisan’s time and materials. When the brokers return to the souks, they sell to souk owners with a drastic markup and pocket a huge profit. Then the souks sell to tourists or other brands with yet another markup.

Our process works differently. We meet with the women selling each piece and they help us understand the time, labor, and story behind the weave. When it’s time to buy, we never go below an artisan’s first asking price. Then we bring the rugs directly to you, cutting out the middleman markup.

The cost of the rug, the storytelling involved in each, our operations (like travel and shipping) and marketing account for most of our prices. Then we reinvest 10% of our profits back into the artisan communities we buy from. Our giveback initiative flexes to give women whatever they need—some have asked for phones or cameras, charitable donations or materials, while others just ask that we return and continue to buy from them.

We strive to provide equitable pricing and transparency in our process. If you have any questions, please feel free to send us a note at hello@salamhello.com.

How do I give back to the Berber people?
More often than not, the women want a fair wage as they know where to invest their money better than any third party. We reinvest 10% of our profits back into the artisan communities we buy from. Our giveback initiative flexes to give women whatever they need—some have asked for phones or cameras, charitable donations or materials, while others just ask that we return and continue to buy from them.

How long does it take to get my rug from the moment I order?
For existing one-of-a-kind orders we strive for our orders to arrive at your door within 7 business days. For custom orders we guarantee the rug will be delivered within 2 months unless otherwise noted.  If you need your rug according to a specific timeline, please email us at

How much does shipping cost?
All of our prices include the cost of standard global shipping within the US.  
Import taxes may apply for those customers who reside outside the United States.

How do I know when my order has shipped?
You will receive a shipping confirmation email which will contain order tracking information.

What do I do if my rug is damaged during shipping?
We take every precaution to keep your rug safe in transit, but if something happens along the way, please email us at hello@salamhello.com and we'll look into it.

Where can I see a rug in person?
If you’re in New York or Marrakech, please send us a note at hello@salamhello.com and we’ll do our best to set up an appointment.

Will my rug be exactly how it looks in the picture?
It should be! Each rug is made entirely by hand from 100% wool, so there will always be variations in pattern and color due to the organic nature of the textile, but we strive to accurately capture the detail and color so you know what you’re getting.

Do you charge sales tax?
Taxes are accounted for within the rug price. Any shipping arrangements made for deliveries outside the U.S. will be taxed accordingly.

If I want a style, size or color I don't see, what should I do?
If you don’t see what you are looking for just send us a note at hello@salamhello.com. Keep in mind that we source directly from the artisan, so pricing will vary.

I'm a designer, can I order something even more unique for a client?
Of course! Send us an email at hello@salamhello.com with whatever design or pattern you have in mind, and we'll be in touch.

Can I return my rug?
All orders are final and we do not accept exchanges or returns.

How will my rug age?
With proper care and regular cleaning these rugs can last beautifully for decades. When dirt accumulates in the rug, the buildup can shred the fibers, causing the rug to age and weaken.

How do I care for my rug?
The easiest way to clean your rug is the old-fashioned way: Take it outside and shake it vigorously at least once a week. If the rug is too large and/or you lack space, you can simply vacuum, using side to side motions with the beater bar on the highest setting. For best results, combine the two techniques on a routine basis. Please note direct sunlight will fade the colors over time.

How can I contact Salam Hello if I have a questions?
Shoot us an email at hello@salamhello.com and we'll be in touch soon.