Salam Hello meets every artisan face-to-face. We ask women to share the stories behind their textiles, and involve them in negotiations to make sure they’re fairly compensated.

Berber women have passed their weaving craft through generations since 600 BC. Each step is meaningful. According to tradition, the weaving process gives the textiles magic, protective qualities. The women start and finish weaving with a prayer called Istikara, so that God can allow the best intentions to enter the rug. The finished piece is considered a shield from the evil eye.