Izra | Yellow Pomegranate

$2,000.00

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Izra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates as “weave of the day,” and includes five unique styles ranging in color, cost, and size. The rugs are the culmination of thousands of woolen knots irregularly woven together by 25 Amazigh artisans in a village just outside of Beni M’rirt in Morocco’s Middle Atlas Mountains.

The effect is meticulous poetry, with columns of knots in rich colors. The story of each rug is baked into the design, which marks the artisans’ days of work: Each column represents the number of artisans at the loom, while each box represents the artisans work of the day. Choosing a different color each day, the final rug tells a beautiful story of time and craftsmanship.

Produced by a Mother (Keltouma) / Daughter (Soukina)-run, all-female collective, this collection of textiles serves as a vessel for the beloved, intergenerational craft of handwoven textiles that has been ever-present in Morocco since 600 BC. Steeped in tradition, this timeless practice is a material manifestation of history itself.

Made up of 100% "live" wool, this wool was dyed utilizing a blend of natural florals & spices. Each rug's name showcases the ingredients used to achieve its colorway.

Each rug is made entirely by hand so there will always be small variations in pattern, color and exact size (up to 10 cm / 4" variation) due to the organic nature of the materials but we strive to accurately capture the detail and color so you know what you’re getting.

If you need a custom size and/or sample send us a note at hello@salamhello.com and we’ll be in touch within 24 hours.

Each rug is made entirely by hand so there will always be small variations in pattern, color and exact size (up to 10 cm / 4" variation) due to the organic nature of the materials.

If you need a custom size and/or sample send us a note at hello@salamhello.com and we'll be in touch within 24 hours.
- Rug Technique: Medium to High Hand-Knot
- Pile: Flat to Medium
- Materials: 100% live sheep’s wool. Organic local plants and spices for dyes
- Time to Make: Current weave time averages around 8-10 weeks. Rugs larger than 9' x 12' may take an additional 2 weeks. We do our best to visit the artisans every 2 to 3 weeks to capture the progression of the weave.

Made By

Soukina and the Artisans of M’rirt

Soukina leads a group of 35 artisans from a village just outside Beni M’rirt in the Middle Atlas Mountains. Founded in the early 2000s by Soukina’s late mother, Ketlouma, the collective specializes in medium to high hand-knot rugs—a style named after the region—as well as M’rirt Zanafi rugs, their unique interpretation of the Zanafi style from the southeast. Traditional rugs from this area are crafted using a thick knotting technique, resulting in an extra-plush texture.

Shop Soukina and the Artisans of M’rirt Collection

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Rug Style

Medium to High Hand-Knot

There are many varieties of a rug that contain a Medium to High Hand-Knot—Boujad, Azilal, Beni Ourain, Beni M'Rirt, and Marmoucha, to name a few. While they may have similarities, the knot technique varies depending on the region or tribe the rug comes from.

The majority of these rugs come from the Middle Atlas and High Atlas Mountains. The local sheep in these colder climates have a thicker coat to sustain them during the winter months, which impacts the thickness of the wool, and in turn, contributes to the height of the pile.