Beyond The Loom

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At Home With

Matt & Arlena Petock

"Home is where we work, play, take care of our pets, entertain, raise our new child, and spend the most time together. The design includes some lovely natural contradictions: It’s cozy, yet bright, neutral, yet full of color. It feels like our ultimate oasis and safe place."
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  • At Home With | Michele Promaulayko

    "The house is a 1975 A-frame and intentionally or not, there is a 70s vibe —lots of vintage pottery, vinyl records from that period and some textiles. It fits the soul of the house, but I’m careful to stop short of making it feel like a time capsule by mixing in modern touches and amenities."
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  • At Home With | Spencer Sight of No Vacancy

    "Having a place of hospitality has made me think in new ways about how people relate to spaces. The design only begins once the room is furnished. What really makes it feel alive is the right music, lighting, and smells. It’s a sensory experience: The design is fully expressed once people enter and are actively enjoying the space."
    Read More

  • At Home With | Rachel & David Ellam Goss

    "We want our home to be inviting. We love turning on music, making a batch of Aperol spritzes, and hosting friends and family for dinner. Although it’s harder to be spontaneous in LA, the silver lining is that our home has become a much bigger part of our social life."
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  • At Home With | Akili King

    “I’ve learned to be more intentional with what I put in my home. I think that just comes with maturity and having a different budget … But I’m also learning there’s no rush to furnish a home and that nothing is permanent.”
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  • At Home With | Scout Sobel

    “Home is a place where the mundane looks miraculous. Home feels like my husband, my baby girl, and my innermost sacred thoughts all in one physical space.”
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  • At Home With | Lauren Caruso

    “I knew that my clothing style was minimalist, but I didn’t really understand how that translated to my space until I had one of my own.”
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  • At Home With | Matt & Arlena Petock

    "Home is where we work, play, take care of our pets, entertain, raise our new child, and spend the most time together. The design includes some lovely natural contradictions: It’s cozy, yet bright, neutral, yet full of color. It feels like our ultimate oasis and safe place."
    Read More

  • At Home With | Michele Promaulayko

    "The house is a 1975 A-frame and intentionally or not, there is a 70s vibe —lots of vintage pottery, vinyl records from that period and some textiles. It fits the soul of the house, but I’m careful to stop short of making it feel like a time capsule by mixing in modern touches and amenities."
    Read More

  • At Home With | Spencer Sight of No Vacancy

    "Having a place of hospitality has made me think in new ways about how people relate to spaces. The design only begins once the room is furnished. What really makes it feel alive is the right music, lighting, and smells. It’s a sensory experience: The design is fully expressed once people enter and are actively enjoying the space."
    Read More

  • At Home With | Rachel & David Ellam Goss

    "We want our home to be inviting. We love turning on music, making a batch of Aperol spritzes, and hosting friends and family for dinner. Although it’s harder to be spontaneous in LA, the silver lining is that our home has become a much bigger part of our social life."
    Read More

  • At Home With | Akili King

    “I’ve learned to be more intentional with what I put in my home. I think that just comes with maturity and having a different budget … But I’m also learning there’s no rush to furnish a home and that nothing is permanent.”
    Read More
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Meet the Artisan

Saida A.

"I decided to start my business hosting guests in my home in 2014. I saw an opportunity to showcase my culture to tourists. Initially, I began by hosting guests for tea, and my offerings have since evolved to include cooking classes and hiking excursions.  In 2020, my sister Khadijah and I founded a small association of women weavers in our village. This initiative aims to help our elder neighbors sell their beautiful, handcrafted rugs."
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  • Meet the Artisan | Zahara S.

    "I was born and raised in Anzal, where my mother and older sister introduced me to weaving at the age of 11. To this day, I find joy in weaving alongside my older sister, and our shared passion has spanned many years. Recently, I passed on the art of weaving to my daughter, who has just finished her education. We now weave together, cherishing the time spent creating rugs as a family tradition that I hope will endure."
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  • Meet the Artisan | Fatima

    "In 1996, at the age of 16, I was taught the skill of weaving. After persistent requests, my mom finally decided it was time to teach me. As the eldest of four siblings—I later assisted my sister Meriem in learning to weave when she became a teenager. Observing my mom leading the association in our village during my upbringing, I now find pride in running the association alongside my sister, showcasing our collective abilities."
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  • Meet the Artisan | Rokia

    "My mom not only imparted the skill of weaving but also taught me the intricacies of dyeing wool, preparing it, and setting up the loom. The cherished memories of those moments when we wove together during my childhood remain close to my heart."
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  • Meet the Artisan | Jamilla

    "At the age of 10, I had the privilege of learning the art of weaving from my brother's wife, Rokia. In our family tradition, women pass down their weaving skills to younger generations. Rokia not only taught me how to weave but also introduced me to the fascinating world of dyeing wool using natural plants and spices found in our village."
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  • Meet the Artisan | Khatima

    "I began my weaving journey at the young age of 9, under the guidance of my sister, Malika. The loom I was taught on was always set-up near our entrance, symbolizing not just protection, but a gateway into our home. Growing up, I wove countless rugs with my family, a shared experience that continued even after I embarked on my own journey with my marriage."
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  • Meet the Artisan | Khadija

    "When I was 13 years old, my mom started teaching my sister and me how to weave. While my mom and aunts spent most of the day weaving, I would join them for a couple of hours. At the age of 20, I married my husband Mohammed and moved an hour away to Tazenakht, where he was born and raised. I continued weaving with my mother-in-law, Mbarka, who guided me in mastering various techniques."
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  • Meet the Artisan | Saida A.

    "I decided to start my business hosting guests in my home in 2014. I saw an opportunity to showcase my culture to tourists. Initially, I began by hosting guests for tea, and my offerings have since evolved to include cooking classes and hiking excursions.  In 2020, my sister Khadijah and I founded a small association of women weavers in our village. This initiative aims to help our elder neighbors sell their beautiful, handcrafted rugs."
    Read More

  • Meet the Artisan | Zahara S.

    "I was born and raised in Anzal, where my mother and older sister introduced me to weaving at the age of 11. To this day, I find joy in weaving alongside my older sister, and our shared passion has spanned many years. Recently, I passed on the art of weaving to my daughter, who has just finished her education. We now weave together, cherishing the time spent creating rugs as a family tradition that I hope will endure."
    Read More

  • Meet the Artisan | Fatima

    "In 1996, at the age of 16, I was taught the skill of weaving. After persistent requests, my mom finally decided it was time to teach me. As the eldest of four siblings—I later assisted my sister Meriem in learning to weave when she became a teenager. Observing my mom leading the association in our village during my upbringing, I now find pride in running the association alongside my sister, showcasing our collective abilities."
    Read More

  • Meet the Artisan | Rokia

    "My mom not only imparted the skill of weaving but also taught me the intricacies of dyeing wool, preparing it, and setting up the loom. The cherished memories of those moments when we wove together during my childhood remain close to my heart."
    Read More

  • Meet the Artisan | Jamilla

    "At the age of 10, I had the privilege of learning the art of weaving from my brother's wife, Rokia. In our family tradition, women pass down their weaving skills to younger generations. Rokia not only taught me how to weave but also introduced me to the fascinating world of dyeing wool using natural plants and spices found in our village."
    Read More
More Articles

In the Weave

The Cost of a Moroccan Rug

"Moroccan rugs are more than decor; they’re an investment, in both artistry and history, showcasing the talents passed down through generations. At Salam Hello, it’s a priority that artisans are paid fairly for their work. We recognize the true value of their time, materials, and unrivaled expertise."
Read More

  • In the Weave | Making a Moroccan Rug

    Making a Moroccan rug is a lengthy process rooted in rich tradition. Amazigh women have been handweaving textiles since 600 B.C., passing the craft from generation to generation. Each step of the weaving process is imbued with meaning.
    Read More

  • In the Weave | Symbolism

    Part of what makes Moroccan rugs so artful is that every step of the traditional weaving process has meaning. It’s a storied process rich in tradition that gives the textiles protective qualities that feel like magic. The finished pieces, in fact, have long been considered shields from the evil eye. 
    Read More

  • In the Weave | Introducing Izra

    Izra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates as “weave of the day,” is a collection of rugs designed in partnership with General Assembly. 
    Read More

  • In the Weave | Types of Moroccan Rug

    “Moroccan Rug” is a catchall term for a vast array of rug styles. Weaving techniques vary across tribes, regions, and villages. Since the weaving craft is taught by elders, the style of each tribe or region often reflects the climate, needs, and customs of that particular community.
    Read More

  • In the Weave | Tuareg Mats

    Tuareg Mats are woven by the Taureg tribe. Each mat is one-of-a-kind and tells a unique story from the artisan. The design motifs are similar to those in traditional Moroccan Amazigh pieces, often representing strength, protection, and prosperity.
    Read More

  • In the Weave | The Cost of a Moroccan Rug

    "Moroccan rugs are more than decor; they’re an investment, in both artistry and history, showcasing the talents passed down through generations. At Salam Hello, it’s a priority that artisans are paid fairly for their work. We recognize the true value of their time, materials, and unrivaled expertise."
    Read More

  • In the Weave | Making a Moroccan Rug

    Making a Moroccan rug is a lengthy process rooted in rich tradition. Amazigh women have been handweaving textiles since 600 B.C., passing the craft from generation to generation. Each step of the weaving process is imbued with meaning.
    Read More

  • In the Weave | Symbolism

    Part of what makes Moroccan rugs so artful is that every step of the traditional weaving process has meaning. It’s a storied process rich in tradition that gives the textiles protective qualities that feel like magic. The finished pieces, in fact, have long been considered shields from the evil eye. 
    Read More

  • In the Weave | Introducing Izra

    Izra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates as “weave of the day,” is a collection of rugs designed in partnership with General Assembly. 
    Read More

  • In the Weave | Types of Moroccan Rug

    “Moroccan Rug” is a catchall term for a vast array of rug styles. Weaving techniques vary across tribes, regions, and villages. Since the weaving craft is taught by elders, the style of each tribe or region often reflects the climate, needs, and customs of that particular community.
    Read More
More Articles

Our Guide To

Sophia's Journey Through Morocco

Sophia is a partner relations manager at Fora, a modern travel agency. Explore her Moroccan travel guide, featuring some of her favorite things to do, as well as places to stay and eat, while in Fes, Marrakech, the Atlas Mountains, and Essaouira.
Read More

  • Our Guide To | Earthquake Relief

    Morocco endured a devastating 6.8-magnitude earthquake on September 8th. While our team is safe, many communities have not been as fortunate as us. If you have the means and are willing to contribute, we have provided information on a few trusted organizations.
    Read More

  • Our Guide To | What To Eat, See, and Do in Marrakech

    Marrakech stands as an unrivaled destination – an ancient city filled with sights, sounds, smells, tastes like nowhere else. One of Salam Hello's founder shares their favorite things to eat, do, and see in Marrakech. 
    Read More

  • Our Guide To | Exploring Morocco

    Our fully-guided private tour experience gives you a first-of-its-kind, unique and intimate experience. We will pull the curtain back on what makes our rugs so special, as well as visit some of the country’s most iconic sights and experiences.
    Read More

  • Our Guide To | Styling Your Moroccan Rug

    There is no room that is off-limits when you’re thinking about adding a Moroccan rug to your home, but finding the perfect rug all depends on the room you’re trying to fill and the role your rug will play. We’ve put together some styling notes and broken down our most popular rug sizes to help. 
    Read More

  • Our Guide To | Shopping for a Moroccan Rug

    If you’re looking to buy a Moroccan rug, there are a variety of factors to consider. Each and every piece is truly one-of-a-kind; they represent centuries of tradition as well as the stories, intentions, and symbolism woven into the pieces by the artisans themselves.
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  • Our Guide To | Caring for and Cleaning Your Moroccan Rug

    We often get asked how to care for a Moroccan rug and our response is, in short, don’t overthink it. These rugs are made to last for a lifetime and withstand the demanding weather conditions of Morocco. That said, we do have a few tips for taking care of your piece once it arrives at home.
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  • Our Guide To | Sophia's Journey Through Morocco

    Sophia is a partner relations manager at Fora, a modern travel agency. Explore her Moroccan travel guide, featuring some of her favorite things to do, as well as places to stay and eat, while in Fes, Marrakech, the Atlas Mountains, and Essaouira.
    Read More

  • Our Guide To | Earthquake Relief

    Morocco endured a devastating 6.8-magnitude earthquake on September 8th. While our team is safe, many communities have not been as fortunate as us. If you have the means and are willing to contribute, we have provided information on a few trusted organizations.
    Read More

  • Our Guide To | What To Eat, See, and Do in Marrakech

    Marrakech stands as an unrivaled destination – an ancient city filled with sights, sounds, smells, tastes like nowhere else. One of Salam Hello's founder shares their favorite things to eat, do, and see in Marrakech. 
    Read More

  • Our Guide To | Exploring Morocco

    Our fully-guided private tour experience gives you a first-of-its-kind, unique and intimate experience. We will pull the curtain back on what makes our rugs so special, as well as visit some of the country’s most iconic sights and experiences.
    Read More

  • Our Guide To | Styling Your Moroccan Rug

    There is no room that is off-limits when you’re thinking about adding a Moroccan rug to your home, but finding the perfect rug all depends on the room you’re trying to fill and the role your rug will play. We’ve put together some styling notes and broken down our most popular rug sizes to help. 
    Read More
More Articles

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