Beyond The Loom
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At Home With

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At Home With | Scout Sobel
“Home is a place where the mundane looks miraculous. Home feels like my husband, my baby girl, and my innermost sacred thoughts all in one physical space.”
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At Home With | Lauren Caruso
“I knew that my clothing style was minimalist, but I didn’t really understand how that translated to my space until I had one of my own.”
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At Home With | Hélène Heath
“Almost every piece in here tells a story because most things have been sourced at antique stores, won at auction, or passed down through many generations from a family member.”
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At Home With | Akili King
“I’ve learned to be more intentional with what I put in my home. I think that just comes with maturity and having a different budget … But I’m also learning there’s no rush to furnish a home and that nothing is permanent.”
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At Home With | Scout Sobel
“Home is a place where the mundane looks miraculous. Home feels like my husband, my baby girl, and my innermost sacred thoughts all in one physical space.”
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At Home With | Lauren Caruso
“I knew that my clothing style was minimalist, but I didn’t really understand how that translated to my space until I had one of my own.”
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At Home With | Hélène Heath
“Almost every piece in here tells a story because most things have been sourced at antique stores, won at auction, or passed down through many generations from a family member.”
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Meet the Artisan

Rokia
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Meet the Artisan | Jamilla
"At the age of 10, I had the privilege of learning the art of weaving from my brother's wife, Rokia. In our family tradition, women pass down their weaving skills to younger generations. Rokia not only taught me how to weave but also introduced me to the fascinating world of dyeing wool using natural plants and spices found in our village."
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Meet the Artisan | Khatima
"I began my weaving journey at the young age of 9, under the guidance of my sister, Malika. The loom I was taught on was always set-up near our entrance, symbolizing not just protection, but a gateway into our home. Growing up, I wove countless rugs with my family, a shared experience that continued even after I embarked on my own journey with my marriage."
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Meet the Artisan | Khadija
"When I was 13 years old, my mom started teaching my sister and me how to weave. While my mom and aunts spent most of the day weaving, I would join them for a couple of hours. At the age of 20, I married my husband Mohammed and moved an hour away to Tazenakht, where he was born and raised. I continued weaving with my mother-in-law, Mbarka, who guided me in mastering various techniques."
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Meet the Artisan | Rokia
"I did not attend school when I was growing up, learning how to weave was my form of education. After learning how to prepare the wool I started to learn the various weaving techniques. I started with Hand-Knot as that’s the easiest and then worked my way through the styles until I mastered all the varying rug types. By the time I was a teenager I was making rugs on my own and even helping my younger sister and cousins learn how to weave."
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Meet the Artisan | Zahara
"My Grandma was an expert dyer and would spend hours with me teaching all the different combinations of plants and herbs from the local area to achieve a wide array of colors. Still to this day I love to naturally dye wool, it allows me to still feel close to my Grandma."
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Meet the Artisan | Ketlouma
"After marrying my husband, Lamari, I moved to his Village of Beni M’rirt. I worked for a handful of the big shops that had workshops in the surrounding area. I decided to open up my own Association after my first two older children were born. I was unhappy with the working conditions and wanted to create a safer area for women to work."
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Meet the Artisan | Rokia
My mom not only imparted the skill of weaving but also taught me the intricacies of dyeing wool, preparing it, and setting up the loom. The cherished memories of those moments when we wove together during my childhood remain close to my heart.
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Meet the Artisan | Jamilla
"At the age of 10, I had the privilege of learning the art of weaving from my brother's wife, Rokia. In our family tradition, women pass down their weaving skills to younger generations. Rokia not only taught me how to weave but also introduced me to the fascinating world of dyeing wool using natural plants and spices found in our village."
Read More -
Meet the Artisan | Khatima
"I began my weaving journey at the young age of 9, under the guidance of my sister, Malika. The loom I was taught on was always set-up near our entrance, symbolizing not just protection, but a gateway into our home. Growing up, I wove countless rugs with my family, a shared experience that continued even after I embarked on my own journey with my marriage."
Read More -
Meet the Artisan | Khadija
"When I was 13 years old, my mom started teaching my sister and me how to weave. While my mom and aunts spent most of the day weaving, I would join them for a couple of hours. At the age of 20, I married my husband Mohammed and moved an hour away to Tazenakht, where he was born and raised. I continued weaving with my mother-in-law, Mbarka, who guided me in mastering various techniques."
Read More -
Meet the Artisan | Rokia
"I did not attend school when I was growing up, learning how to weave was my form of education. After learning how to prepare the wool I started to learn the various weaving techniques. I started with Hand-Knot as that’s the easiest and then worked my way through the styles until I mastered all the varying rug types. By the time I was a teenager I was making rugs on my own and even helping my younger sister and cousins learn how to weave."
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In the Weave

The Cost of a Moroccan Rug
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In the Weave | Making a Moroccan Rug
Making a Moroccan rug is a lengthy process rooted in rich tradition. Amazigh women have been handweaving textiles since 600 B.C., passing the craft from generation to generation. Each step of the weaving process is imbued with meaning.
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In the Weave | Symbolism
Part of what makes Moroccan rugs so artful is that every step of the traditional weaving process has meaning. It’s a storied process rich in tradition that gives the textiles protective qualities that feel like magic. The finished pieces, in fact, have long been considered shields from the evil eye.
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In the Weave | Introducing Izra
Izra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates as “weave of the day,” is a collection of rugs designed in partnership with General Assembly.
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In the Weave | Types of Moroccan Rug
“Moroccan Rug” is a catchall term for a vast array of rug styles. Weaving techniques vary across tribes, regions, and villages. Since the weaving craft is taught by elders, the style of each tribe or region often reflects the climate, needs, and customs of that particular community.
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In the Weave | Tuareg Mats
Tuareg Mats are woven by the Taureg tribe. Each mat is one-of-a-kind and tells a unique story from the artisan. The design motifs are similar to those in traditional Moroccan Amazigh pieces, often representing strength, protection, and prosperity.
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In the Weave | The Cost of a Moroccan Rug
"Moroccan rugs are more than decor; they’re an investment, in both artistry and history, showcasing the talents passed down through generations. At Salam Hello, it’s a priority that artisans are paid fairly for their work. We recognize the true value of their time, materials, and unrivaled expertise."
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In the Weave | Making a Moroccan Rug
Making a Moroccan rug is a lengthy process rooted in rich tradition. Amazigh women have been handweaving textiles since 600 B.C., passing the craft from generation to generation. Each step of the weaving process is imbued with meaning.
Read More -
In the Weave | Symbolism
Part of what makes Moroccan rugs so artful is that every step of the traditional weaving process has meaning. It’s a storied process rich in tradition that gives the textiles protective qualities that feel like magic. The finished pieces, in fact, have long been considered shields from the evil eye.
Read More -
In the Weave | Introducing Izra
Izra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates as “weave of the day,” is a collection of rugs designed in partnership with General Assembly.
Read More
-
In the Weave | Types of Moroccan Rug
“Moroccan Rug” is a catchall term for a vast array of rug styles. Weaving techniques vary across tribes, regions, and villages. Since the weaving craft is taught by elders, the style of each tribe or region often reflects the climate, needs, and customs of that particular community.
Read More
Our Guide To

Earthquake Relief
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Our Guide To | What To Eat, See, and Do in Marrakech
Marrakech stands as an unrivaled destination – an ancient city filled with sights, sounds, smells, tastes like nowhere else. One of Salam Hello's founder shares their favorite things to eat, do, and see in Marrakech.
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Our Guide To | Exploring Morocco
Our fully-guided private tour experience gives you a first-of-its-kind, unique and intimate experience. We will pull the curtain back on what makes our rugs so special, as well as visit some of the country’s most iconic sights and experiences; from riding camels in the Sahara to eating homemade meals with artisans.
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Our Guide To | Styling Your Moroccan Rug
There is no room that is off-limits when you’re thinking about adding a Moroccan rug to your home, but finding the perfect rug all depends on the room you’re trying to fill and the role your rug will play. We’ve put together some styling notes and broken down our most popular rug sizes to help.
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Our Guide To | Shopping for a Moroccan Rug
If you’re looking to buy a Moroccan rug, there are a variety of factors to consider. Each and every piece is truly one-of-a-kind; they represent centuries of tradition as well as the stories, intentions, and symbolism woven into the pieces by the artisans themselves.
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Our Guide To | Caring for and Cleaning Your Moroccan Rug
We often get asked how to care for a Moroccan rug and our response is, in short, don’t overthink it. These rugs are made to last for a lifetime and withstand the demanding weather conditions of Morocco. That said, we do have a few tips for taking care of your piece once it arrives at home.
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Our Guide To | Earthquake Relief
Morocco endured a devastating 6.8-magnitude earthquake on September 8th. While our team is safe, many communities have not been as fortunate as us. If you have the means and are willing to contribute, we have provided information on a few trusted organizations.
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Our Guide To | What To Eat, See, and Do in Marrakech
Marrakech stands as an unrivaled destination – an ancient city filled with sights, sounds, smells, tastes like nowhere else. One of Salam Hello's founder shares their favorite things to eat, do, and see in Marrakech.
Read More -
Our Guide To | Exploring Morocco
Our fully-guided private tour experience gives you a first-of-its-kind, unique and intimate experience. We will pull the curtain back on what makes our rugs so special, as well as visit some of the country’s most iconic sights and experiences; from riding camels in the Sahara to eating homemade meals with artisans.
Read More -
Our Guide To | Styling Your Moroccan Rug
There is no room that is off-limits when you’re thinking about adding a Moroccan rug to your home, but finding the perfect rug all depends on the room you’re trying to fill and the role your rug will play. We’ve put together some styling notes and broken down our most popular rug sizes to help.
Read More -
Our Guide To | Shopping for a Moroccan Rug
If you’re looking to buy a Moroccan rug, there are a variety of factors to consider. Each and every piece is truly one-of-a-kind; they represent centuries of tradition as well as the stories, intentions, and symbolism woven into the pieces by the artisans themselves.
Read More