Saida A.

Saida A.

Meet the Artisan is an interview series where we dive deeper into the background of the Amazigh artisans who are the backbone of Salam Hello. Our mission is to preserve and share the tradition and symbolism—from our artisans’ hands to your home. Each interview explores their history with the weaving tradition, how and when they were taught and what they like to do beyond the loom.

Saida is the leader of a small association of women weavers in her village. The association is in the Al Hauoz Province of Morocco, 20 km outside of Amizmiz in the High Atlas Mountains. This province is home to the Boujad tribe and the rugs crafted in this region take on the tribe namesake.

Can you tell us a little about yourself? 

My name is Saida Ait Houssin. I was born in Tamghart Ouchflin which is nestled 20 km outside of Amizmiz in the majestic High Atlas Mountains.



At 34 years old, I reside in my hometown and lead and run the family business, deeply rooted in our rich cultural heritage.


When did you start your business?

After I finished my studies, I decided to start my business hosting guests in my home in 2014. I saw an opportunity to showcase my culture to tourists. Initially, I began by hosting guests for tea, and my offerings have since evolved to include cooking classes and hiking excursions.



In 2020, during the COVID-19 pandemic, my sister Khadijah and I founded a small association of women weavers in our village. This initiative aims to help our elder neighbors sell their beautiful, handcrafted rugs.

What is your favorite dish to teach people to cook?

My favorite dish to teach and enjoy is tajine with chicken or beef and vegetables from my garden. I love preparing this traditional meal and sharing our culinary heritage with my guests. 


I also really take pleasure in showing how we traditionally make Tafornout bread. We bake the bread in a clay oven, known as a “tandour,” which imparts a distinctive, rustic flavor. This time-honored method reflects our deep connection to ancestral practices and the resourceful use of local resources. 


Demonstrating these recipes is a joy because they are unique to our culture and not easily found elsewhere in the world.

How did you build your business?

Initially, I relied on word-of-mouth recommendations from neighbors with connections to the Marrakech tourist industry. However, I significantly increased visitor numbers through the power of social media.

Through Instagram, I post daily snapshots of my home and the scenic beauty of my village. 


These captivating posts have sparked a growing interest in discovering Morocco, attracting visitors eager to experience our culture beyond the usual tourist stops. 

My Instagram account has become a gateway, substantially boosting the number of guests who come to explore our unique destination.

What do you like to do beyond working? 

Beyond my work, I truly enjoy spending quality time with my family. Although I’m fortunate to work with some of them daily, it's especially rewarding to be together without the demands of work. 


I also have a passion for exploring new locations through travel. It allows me to experience the diverse Moroccan landscapes, and gain fresh perspectives. Each trip brings new adventures and enriches my understanding of the country, making travel an essential and fulfilling part of my life.


What do you wish people knew about you and your village that they may not know?

I hope people see the work I do for others and the rich history of my village. 


I hope to inspire people to explore Morocco beyond the well-trodden tourist paths and to discover the beauty and authenticity of local villages. By delving into the everyday lives and traditions of these communities, visitors can gain a deeper appreciation for Morocco’s diverse and vibrant culture, and experience the warmth and hospitality that make our village truly special.

Thanks so much for the inspiring convo, Saida! Shop pieces woven by Saida’s village below!

Please note that some answers may have been edited or condensed for the sake of clarity.

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