Morocco Through the Eyes of Alice of Riad Yasmine

Alice Tassery is the co-owner of Riad Yasmine, a beloved guesthouse tucked in the heart of Marrakech’s medina. Originally from France, Alice moved to Morocco over a decade ago with her partner, drawn by the rich culture and magnetic pull of the city.

Since taking over Riad Yasmine in 2014, she’s helped transform the space into a serene, design-forward escape for travelers seeking a soulful stay. With an eye for detail and a heart rooted in hospitality, Alice has created a space where guests feel not only welcomed—but truly at home.

Come along as Alice shares her favorite places to shop, eat, and relax — plus her best travel tips for experiencing Morocco to the fullest.

What do you love about Marrakech? 

I love the contrast of Marrakech—it’s both vibrantly chaotic and deeply grounding. There’s a magnetic energy here, but also something ancient that slows you down and reconnects you to what really matters. The light, the colors, the people… everything feels alive.

Why do you think Morocco is having a moment as a travel destination?

Morocco is a place of deep authenticity. Marrakech especially offers this incredible mix of tradition and creativity. It’s always moving, always evolving—and at the same time, it holds onto its roots. That balance is inspiring and unforgettable.

Can you describe Morocco in five words or less?

Alive. Sensory. Creative. Contrasts. Timeless.

Are there any must-do rituals or experiences you recommend to visitors?

A traditional hammam is absolutely essential—not just for the cleansing, but for the ritual itself. It’s ancestral, healing, and humbling. And also, slow down. Sip a glass of mint tea on a rooftop at sunset and just watch the medina move below you.

Do you have a must-visit recommendation for first-timers?

Yes—take a day trip to the Aït Ben Oucheg Valley in the Atlas Mountains. It’s off the beaten path and far from the usual tourist routes. Have a delicious tajine at Gîte Oucheg, and hire a local guide for a hike through the area. It’s peaceful, raw, and real.

What are your favorite places to eat like a local?

I love the little tanjia stalls in the medina and the grilled fish and Moroccan salads at Mechoui Alley. For something a bit more modern, Plus61 is a favorite—great food, amazing cocktails, and it never disappoints.

What about shopping?

I love getting lost in the souks and finding small artisans with hidden treasures. Bab Khemis flea market is also a must. And in the industrial area, there are beautiful designer shops—LRNCE is a favorite for their unique style.

Can you tell us more about Riad Yasmine?

Riad Yasmine is a family-run guesthouse that’s been around since 2001. We took it over 10 years ago with the intention of creating a space where people could land and feel truly held—even just for a few days. It’s a home away from home, where everything is thoughtfully curated, but nothing feels too perfect or precious. Our mantra has always been: “Welcoming you as guests, leaving as friends.”

What do you want guests to feel when they’re at your riad?

We want them to feel at home. We have a cat, cozy corners, and a peaceful atmosphere. We want people to feel relaxed, inspired, and cared for—to feel beauty around them without it being performative. More than anything, we want them to feel like a friend.

We often see the curated version of Marrakech—can you share a challenge or work-in-progress side of living here?

Marrakech can be overwhelming. It’s so lively, and sometimes exhausting. Things don’t always go as planned—it can be frustrating. But then you start to trust. That’s the real gift of being here: learning to let go.

Thanks for sharing your world with us, Alice! Follow her story here and get a glimpse into daily life at Riad Yasmine.

Photographed by Lucy Mason.