Step into the World of Neutral Ground

Neutral Ground is a collection that harmoniously combines artful design and simplicity to bring warmth, depth, and balance to your space.

Inspired by Morocco’s serene landscapes, this collection draws from the earthy hues of the desert, the sunlit yellows of its dunes, the muted greens of eucalyptus groves, and the mellow clay tones found in Amazigh architecture nestled in the Atlas Mountains.



Light and warm, yet accented with thoughtful pops of color, Neutral Ground helps you craft timeless spaces that nurture and ground, while remaining rich in legacy. 

Staying true to our ethos, every rug in the collection is infused with traditional Moroccan craftsmanship, seamlessly weaving together heritage and modernity. Made with marled yarn and natural dyes, these rugs are a testament to the enduring beauty of Morocco’s diverse weaving techniques.



From fluid curves and understated stripes to intricate patchwork patterns, explore the inspiration behind the 12-piece, made-to-order collection that captures the essence of Morocco’s landscapes and architecture.



Saha - Inspired by the Arabic word for “plaza” or “open space,” Saha represents a sense of gathering, connection, and community. In Moroccan culture, the "saha" is often a vibrant and central area where people come together to share stories, celebrate, and engage in daily life.



Oudaya - Drawing inspiration from the historic Kasbah of the Udayas in Rabat, this design channels the ancient medina’s charm with its understated elegance.


Cedar Grid - Paying homage to Morocco’s cedar forests, this rug features a grid pattern reminiscent of the strength and resilience of cedar trees.

Echo - From the terraced fields carved into the slopes of the Atlas Mountains, where generations of Amazigh communities have shaped the land to support their way of life. These terraces, with their rhythmic patterns and flowing lines, reflect a harmony between human ingenuity and the natural landscape.

Gejmat - meaning “mosaic” in Moroccan Arabic, is inspired by Morocco’s iconic zellige mosaics, renowned for their intricate geometric patterns and vibrant colors. This design pays homage to the artistry and precision of traditional Moroccan tilework, where small, hand-cut pieces are carefully arranged into breathtaking mosaics that adorn fountains, walls, and courtyards.

Draa Bands - Inspired by southern Morocco’s serene valley, Draa Valley is where lush palm groves and ancient kasbahs line the winding river, framed by the striking peaks of the Anti-Atlas Mountains.



Atlas Terrain - Nestled within the Atlas Mountains are dramatic peaks and lush valleys, where rocky red landscapes blend seamlessly with verdant green fields and traditional Amazigh villages. The mixed pile of this rug mirrors this striking terrain, with varying textures that evoke the rugged peaks and serene valleys of the region.

Mashrabiya - Inspired by the intricate latticework often found in Islamic architecture, Mashrabiya draws from the delicate carvings seen on exterior walls or as dividers within interior spaces. These screens are designed with a unique dual purpose: their intricate patterns allow those inside to see out while preventing outsiders from seeing in.

Sidi Kaouki - A reflection of Essaouira’s serene coastal village, this rug features patterns that evoke rolling waves and wind-kissed dunes.


Menara - Translated to “minaret” in Arabic, Menara is a tribute to the enduring symbolism of minarets, capturing their role as both a guiding light and a centerpiece of cultural and spiritual significance. Sitting atop or adjacent to a mosque, the minaret rises as a prominent architectural feature, offering both a physical and spiritual connection to the surrounding community.

Siroua Steps - Located in the Anti-Atlas Mountains, Siroua is a region of stunning geological diversity, defined by rugged peaks, saffron fields, and sharp rock formations. This rug captures the essence of exploring this ever-changing and dramatic landscape, where the terrain shifts seamlessly between vibrant valleys and jagged cliffs.

Sahara Dunes - Vast, otherworldly, and awe-inspiring, the Sahara Desert serves as the muse for this rug. Its design reflects the undulating golden sand dunes that stretch endlessly, their soft curves shaped by the desert winds over millennia. The warm yellows and oranges evoke the radiant sun rays and the shifting hues of the desert as the light transforms throughout the day.

 
Each style is available in a variety of colorways, finishes, and sizes, making it easy to tailor the perfect piece just for you.