Tira

Tira, ⵜⵉⵔⴰ, takes its name from the Amazigh word for “the written,” reinterpreting the visual language of ancient Tifinagh script through sculptural forms in wool. Recessed shapes, carved lines, and contrasting textures emerge in an earthy palette drawn from Morocco’s landscapes. Rooted in generations of symbolism, Tira carries these traditions into the contemporary home, offering a new expression of a language written in wool.

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Get Inspired

With their diversity of styles, Moroccan rugs can serve so many purposes in your home. Follow some of our favorite rugs into the homes of our community.

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Styling Your Rug

There is no room that is off-limits when you’re thinking about adding a rug to your home, but finding the perfect rug all depends on the room you’re trying to fill and the role your rug will play.

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Care and Cleaning

Designed to last for a lifetime, discover simple tips to keep your rug looking beautiful at home.

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