- Ready-to-Ship
  
  One-of-a-kind new and vintage rugs sourced directly from artisans, delivered to you.
  
  Shop Now
- Made-to-Order
  
  From size and color to design, create a handmade Moroccan rug that is uniquely yours.
  
  Make Yours
- Pillows & Poufs
  
  Each pillow and pouf is one of a kind, shaped by textiles woven by our artisan community and rooted in generations of craft.
  
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- Crafted for the Trade
  
  Created for design professionals, our Trade Program offers elevated service, including access to exclusive designs, custom sourcing, and tailored pricing.
  
  Apply Now
- Color and Pile Samples
  
  Weaving techniques vary across Morocco, with each tribe and village bringing its own unique style to life.
  
  Get Inspired
- Bespoke Rug Design
  
  From palette development to unique shapes and motifs, we offer personalized guidance to help you create a one-of-a-kind piece.
  
  Design Your Own Rug
- Our Values
  
  We’ve made it our mission to highlight the techniques, symbolism, and tradition behind the pieces we source and the artisans who make them.
  
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- Celebrating The Artisans
  
  Our mission is to preserve and share the tradition and symbolism—from our artisans’ hands to your home.
  
  Meet the Artisans
- Price Transparency
  
  An artisan spends months carefully crafting a rug. We meet with the artisans behind each weave to discuss the time and labor behind the piece.
  
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- Our Process
  
  Each step of the weaving process is rich with tradition and meaning;—from harvesting and dyeing the wool, constructing the loom, to the final design of the weave.
  
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- Rug Styles
  
  Weaving techniques vary throughout all of Morocco. Across the different tribes, regions, and villages, many different styles can be found.
  
  Explore More
- Symbolism & History
  
  According to tradition, the storied weaving process gives the textiles magic, protective qualities.
  
  Learn More
- Beyond the Loom
  
  Explore the stories behind Salam Hello, from artisan interviews and weaving traditions to interiors, travel guides, and Moroccan culture.
  
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- At Home With
  
  Follow our favorite pieces into the homes of designers, curators, and creatives, exploring what home means and how they live.
  
  Step Inside
- In the Weave
  
  Dive deeper into the stories behind our collections and explore the traditions, techniques, and craft that shape our work.
  
  Discover More
- Our Marrakech Showroom
  
  Explore ready to ship rugs or create a custom piece at our Marrakech showroom.
  
  Step Inside
- Marrakech Day Trip
  
  A curated day trip from Marrakech to the High Atlas, exploring Amazigh villages and artisan weaving.
  
  Plan Your Visit
- Bespoke Artisan Tour
  
  Experience Moroccan craft, food, and culture alongside Salam Hello artisans, from Amazigh villages to the Sahara Desert.
  
  Join Us

One-of-a-kind new and vintage rugs sourced directly from artisans, delivered to you.

Shop Ready to Ship Rugs
From size, color to design, make your own handmade Moroccan rug, unique to you.

Shop Made-to-Order Rugs
Explore our curated collection of one-of-a-kind vintage Moroccan rugs, each handwoven and truly one of a kind.

Shop Now
Each pillow and pouf is one-of-a-kind. They're all inspired by, or made from, a textile that was woven by our artisan community.

Pillows & Poufs
- Shop Pillows
- Shop Poufs
Explore handcrafted Moroccan rugs curated by size, making it easy to find the right piece for every room, from small accents to statement-making foundations.

Shop All
Discover handcrafted Moroccan rugs curated by room, helping you find the perfect foundation for the spaces where life unfolds.

Shop All

Tira

Tira, ⵜⵉⵔⴰ, takes its name from the Amazigh word for “the written,” translating the spirit of ancient Tifinagh script into sculptural form. Handwoven from wool, each rug brings together recessed shapes, carved lines, and contrasting textures in an earthy palette drawn from Morocco’s landscapes. Rooted in the visual language Amazigh women have preserved through weaving, Tira offers a new language for the contemporary home, written in wool.

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Get Inspired

With their diversity of styles, Moroccan rugs can serve so many purposes in your home. Follow some of our favorite rugs into the homes of our community.

Styling Your Rug

There is no room that is off-limits when you’re thinking about adding a rug to your home, but finding the perfect rug all depends on the room you’re trying to fill and the role your rug will play.

Care and Cleaning

Designed to last for a lifetime, discover simple tips to keep your rug looking beautiful at home.