In the Weave | Step into the World of Neutral Ground
Inspired by Morocco’s serene landscapes, Neutral Ground draws from the earthy hues of the desert, the golden yellows of sunlit dunes, the muted greens of eucalyptus groves, and the warm clay tones of Amazigh architecture nestled in the Atlas Mountains. It harmoniously combines artful design and simplicity, bringing warmth, depth, and balance to your space.
In the Weave | Supporting Moroccan Artisans with Nest
Salam Hello was a proud advisor for Nest’s first-ever Moroccan micro-accelerator in partnership with Sana Jardin. The program had a strong social impact and sustainability focus, and its key audience was five women-led artisan groups/cooperatives based near Marrakech, Morocco.
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In the Weave | The Cost of a Moroccan Rug
"Moroccan rugs are more than decor; they’re an investment, in both artistry and history, showcasing the talents passed down through generations. At Salam Hello, it’s a priority that artisans are paid fairly for their work. We recognize the true value of their time, materials, and unrivaled expertise."
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In the Weave | Making a Moroccan Rug
Making a Moroccan rug is a lengthy process rooted in rich tradition. Amazigh women have been handweaving textiles since 600 B.C., passing the craft from generation to generation. Each step of the weaving process is imbued with meaning.
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In the Weave | Symbolism
Part of what makes Moroccan rugs so artful is that every step of the traditional weaving process has meaning. It’s a storied process rich in tradition that gives the textiles protective qualities that feel like magic. The finished pieces, in fact, have long been considered shields from the evil eye.
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In the Weave | Introducing Izra
Izra, written in Amazigh as ⵉⵣⵔⴰ, loosely translates as “weave of the day,” is a collection of rugs designed in partnership with General Assembly.
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In the Weave | Types of Moroccan Rug
“Moroccan Rug” is a catchall term for a vast array of rug styles. Weaving techniques vary across tribes, regions, and villages. Since the weaving craft is taught by elders, the style of each tribe or region often reflects the climate, needs, and customs of that particular community.
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In the Weave | Tuareg Mats
Tuareg Mats are woven by the Taureg tribe. Each mat is one-of-a-kind and tells a unique story from the artisan. The design motifs are similar to those in traditional Moroccan Amazigh pieces, often representing strength, protection, and prosperity.
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