Honoring Craft and Tradition with Siroua Shades

Siroua Shades is a tribute to the generational craft that inspired us to start Salam Hello.

Crafted entirely by hand using ancestral tools and 100% natural materials, this collection is our purest expression yet. It is a celebration of origin, tradition, and craft in its most intentional form.


Rooted in the quiet richness of Morocco’s Siroua region—a place with deep weaving ties—the process begins high in the mountains, where wool is sheared by hand and washed in the clear waters of the Zat River using only Moroccan black soap.

From there, the wool reaches our master dyer, who works exclusively with natural henna. Careful timing and application create a nuanced spectrum of warm, earthen tones that mirror the volcanic terrain and sunbaked palette of the Siroua Mountains.


Woven by women artisans in Ait Moulay Ali, Siroua Shades honors the origin of material, color, and place. This collection includes 10 flatweaves, 8 high-pile knotted rugs, and a range of wall decor and accent pieces.


Several designs feature Tighonjjaj, a rare Amazigh knotting technique of twisted knots, adding soulful, intricate texture to each piece. Each rug is finished by hand, washed, and sun-dried. Because of the natural dyes and handwoven process, no two rugs are ever exactly alike. Available in a range of sizes, these pieces are woven slowly, intentionally, and with great care.


Here’s a closer look at a few of our pieces and the inspirations that guided their creation.

Tisorif  — Tamazight for “path” or “trail,” evoking journeys, connections, and traces across the landscape.


Lberchman — The Tamazight word for “the weaver,” honoring the artisans who craft these pieces.

Amalou — Meaning “shadow” or “shade,” reflecting quiet moments of rest in the Moroccan sun.

Tasskalya — Signifying “heritage” or “transmission,” it honors the passing down of craft and tradition across generations.

Tayri — The Tamazight word for “love,” a reminder of the care woven into each piece.

Ifriqia — An ancient name for North Africa, reflecting deep historical and cultural roots across the region.

Ussim — The Tamazight word for “evening” or “dusk”.


Akal — Meaning “land” or “earth,” symbolizing origin, belonging, and the grounding force of nature.

Amudou — Meaning “journey” or “path,” representing both outward exploration and inner growth.

Telmi — Meaning “shade” in Tamazight, evoking moments of calm and shelter in arid landscapes.

Tinere — Tamazight for “desert,” capturing vast horizons, quiet, and the spirit of the Sahara.


Aman — Meaning “water,” a sacred symbol of life, purity, and blessing in Amazigh culture.

Agraw — Referring to “assembly” or “gathering,” symbolizing community and collective strength.

Tifawt — Meaning “light,” reflecting radiant hope and warmth.


Rawan — A name meaning “the sound of water” in classical Arabic, connecting the collection to the rivers that sustain life in Morocco.