Berber women have been handweaving textiles since 600 BC, passing the craft from generation to generation. They carry this tradition with them as they work, telling new stories with each knot of every textile.
Artisans can easily spend months-or even years-on these pieces, often as they raise children and run households. They are invaluable works of art.
But when it comes time to sell, the stories behind these textiles are lost to bulk buyers, and the artisans are at the mercy of middlemen. The women are often left out of negotiations and rarely earn back what they’ve invested in time, material and craft.
Salam Hello meets every artisan face-to-face. We ask women to share the stories behind their textiles, and involve them in negotiations to make sure they’re fairly compensated.
In Arabic, “Salam” means “peace” and is used as a greeting, just as “Hello” is used in English. Salam Hello is how we connect directly with artisans, so that you can welcome the tradition and peace of Morocco into your home and life.
