Located in the southeast of Morocco, Kalaat M’Gouna is most known for its Valley of the Roses, celebrated every May by a popular Rose Festival. Mina, the matriarch of this Association, grew up closer to Tazenakht and moved to Kalaat M’Gouna after marrying her husband. She began teaching the weaving craft to friends and neighbors decades ago. In 1995, she formed a small Association made up of Villagers and extended family. Today, there are still 10 members and they make low hand-knot, boucherouite, and kharita rugs.
Our Vintage pieces were usually made by grandmas or great aunts and then passed down through generations. Even when a family runs out of room or decides to sell an old rug, they’re bound to bring beauty to their next home.
Most vintage rugs you will find in local Moroccan markets are purchased by male brokers, who visit neighboring villages and buy up all the pieces they can in one transaction.
Our process is different, as we work directly with the women selling these heirloom rug pieces. We visit their homes and neighborhoods to see the pieces in-person and negotiate face-to-face.
One telltale way to spot vintage rugs is by their odd shapes, as they may have been made to fit into old buildings, or specific spaces generations ago.