We’ve made it our mission to highlight the techniques, symbolism, and tradition behind the pieces we source and the artisans who make them.
Our mission is to preserve and share the tradition and symbolism—from our artisans’ hands to your home.
An artisan spends months carefully crafting a rug. We meet with the artisans behind each weave to discuss the time and labor behind the piece.
Each step of the weaving process is rich with tradition and meaning;—from harvesting and dyeing the wool, constructing the loom, to the final design of the weave.
Weaving techniques vary throughout all of Morocco. Across the different tribes, regions, and villages, many different styles can be found.
According to tradition, the storied weaving process gives the textiles magic, protective qualities.
Created for design professionals, our Trade Program offers elevated service, including access to exclusive designs, custom sourcing, and tailored pricing.
Weaving techniques vary across Morocco, with each tribe and village bringing its own unique style to life.
From palette development to unique shapes and motifs, we offer personalized guidance to help you create a one-of-a-kind piece.
Follow our favorite pieces into the homes of designers, curators, and creatives, exploring what home means and how they live.
Dive deeper into the stories behind our collections and explore the traditions, techniques, and craft that shape our work.
A storytelling series highlighting the creatives, artisans, and founders shaping Morocco today through their words, spaces, and rituals.
Explore ready to ship rugs or create a custom piece at our Marrakech showroom.
A curated day trip from Marrakech to the High Atlas, exploring Amazigh villages and artisan weaving.
Experience Moroccan craft, food, and culture alongside Salam Hello artisans, from Amazigh villages to the Sahara Desert.
A collection of handmade Moroccan Rugs: one-of-a-kind, vintage and customizable options, pillows & Poufs, and Tuareg mats. All handwoven by Amazigh women, the artisans preserving thousands of years of Moroccan tradition.
Discover the latest additions to our thoughtfully curated collection of handcrafted rugs, pillows, and poufs.
One-of-a-kind new and vintage rugs sourced directly from artisans, delivered to you.
From size, color to design, make your own handmade Moroccan rug, unique to you.
Each pillow and pouf is one-of-a-kind. They're all inspired by, or made from, a textile that was woven by our artisan community.
