Imane B.

Voices of Morocco is a storytelling series that highlights the creatives shaping Morocco today. From designers and curators to artists and makers, each feature offers a personal lens into life, place, and process. Through their words, we explore what inspires their work, how they navigate Morocco, and the spaces, rituals, and ideas that continue to influence their craft, both within and beyond their daily practice.

Imane is the founder and creative force behind Benimane Cermaics, a Morocco-based ceramic studio rooted in intuition, restraint, and quiet ritual. Her work balances minimal form with deep cultural memory, creating objects that feel both ancient and unmistakably modern. What began as a personal grounding practice has evolved into a brand defined by slow making, thoughtful imperfection, and a deep connection to place.


We sat down with Imane to talk about her relationship to clay, the rituals behind her practice, and how place, memory, and intuition continue to shape her work.

Can you tell us the story behind Benimane Ceramics and how it began?

Benimane Ceramics started the day I touched clay “just to try” and suddenly lost all sense of time and common sense. What began as a leisure activity, something to unwind, slowly turned into a necessity. Clay became my go-to practice to feel good, to ground myself, to breathe. It was my daily meditation. I basically fell into the mud and never crawled back out.


Somewhere along the way, with a silly Instagram page, it turned into a brand and, honestly, my whole life right now. It became my language, minimal, Moroccan, and a bit obsessive.

What first drew you to working with clay, and when did it shift from experiment to necessity?

I didn’t choose it so much as it chose me. Clay slowed me down. It demanded presence. The repetition, the touch, the silence, all of it made sense in a way nothing else did. What started as something casual quickly became essential.


When someone holds one of your pieces, what do you hope they feel?

Grounded. Calm. Like they’re holding a quiet piece of heritage without needing a whole explanation. I want the pieces to feel honest. Simple forms that breathe and bring a little poetry into everyday life.


What elements or emotions guide you most in your making process?

Memory, intuition, slow hands, imperfection. Geometry, playing with proportions, and the joy of making something minimal but still slightly unexpected. Looking around me matters, but silence does half the work too.


What continues to inspire you about living and creating in Morocco?

Morocco is my endless moodboard. The desert, the craftspeople, the colors, the chaos, the poetry. The way tradition and modernity casually coexist like it’s no big deal. It’s layered, alive, and always inspiring.


How would you describe Morocco in five words or fewer?

Hot. Loud. Gorgeous. Generous. Addictive.

Why do you think Morocco is experiencing a creative resurgence right now?

The creative boom is real. The aesthetics and lifestyle are unmatched. The beauty is effortless. And the weather is basically always auditioning for a film. Morocco is the perfect backdrop everyone wants to live inside for a minute, and once they come, they never want to leave.

We’re grateful to Imane for inviting us into her world and her process. To see more of her work and what she’s creating, follow @benimaneceramics.