Yasmine M.

Voices of Morocco is a storytelling series that highlights the creatives shaping Morocco today. From designers and curators to artists and makers, each feature offers a personal lens into life, place, and process. Through their words, we explore what inspires their work, how they navigate Morocco, and the spaces, rituals, and ideas that continue to influence their craft, both within and beyond their daily practice.

Yasmine is the founder of Bloom House, a wellness and community space in Marrakech rooted in balance, care, and human connection. After years working in the fashion industry in Paris, she returned home to Morocco to create a place that feels grounding, inclusive, and deeply human. Through Bloom House, Yasmine brings together movement, food, healing, and thoughtful design, all shaped by local craftsmanship and a desire to create spaces that truly hold people.


We asked Yasmine to reflect on Morocco, Marrakech, and what it means to build something meaningful at home.

What do you love about Morocco and or Marrakech?

I grew up in Morocco, and what I love most is that I am still constantly discovering new things. No matter how much time passes, there is always something new to experience. Our country is incredibly rich and diverse, from its landscapes to its cultures and traditions.

What truly makes Morocco special to me is its people. The humanity you feel in everyday life, the warmth, and the way people naturally connect and look out for one another. I also love the contrasts, the chaos and fast pace, paired with the peaceful, healing energy you can find just a few miles away. Morocco has a way of overwhelming you and grounding you at the same time.


Marrakech, in particular, has my heart. The light, the mountains, and the desert so close by give it a vibrant and beautiful energy. Sometimes it feels like stepping back in time, where life moves slower and feels more authentic. It will forever be my home.

Why do you think Marrakech and Morocco are on the rise as destinations?

I believe Morocco, and Marrakech in particular, is rising because travelers today are craving authenticity. In a world that often feels overly polished and perfectly curated, people are searching for real and meaningful experiences.

Morocco offers exactly that. You experience a unique balance of modernity and tradition. Bustling cities with contemporary comforts exist alongside deeply rooted customs, vibrant souks, and timeless cultural rituals. That contrast feels genuine, and people are drawn to it.

What continues to inspire you about life in Morocco?

What continues to inspire me most is the craftsmanship and the artisans. Their work gives me endless creative energy. There are so many possibilities when it comes to creating spaces and objects while also preserving traditions that have been passed down for generations.


I am inspired by the way things are still made with intention and by hand. The patience, the imperfections, and the stories behind each piece. In Morocco, creativity is deeply connected to heritage, and that balance between tradition and reinvention constantly fuels my imagination and pushes me to create in a meaningful way.

What are your go to places to experience Marrakech like a local?

For many locals, +61 is a favorite spot.

I love eating at Mouton Noir when I am craving comfort food. This North American inspired kitchen is incredible. I was vegetarian for a long time, but when I got pregnant I suddenly craved their beef burger, which I still think is the best I have had in Morocco. I used to order it every other day.


For a date night or dinner with close friends, I love Dar Yacout. The space is beautiful and right in the heart of the medina.

The couscous at Amal Cooperative is delicious. We order it every Friday as our staff meal at Bloom House.

And if you truly want to eat like a local, stop at a gas station just outside Marrakech and order a tajine cooked over charcoal, tafernout bread, and grilled kefta with Moroccan salads. I am honestly craving it just thinking about it.

What inspired you to create Bloom House in Marrakech?

Few people know that Bloom House started from a place of chaos. I had just moved back to Marrakech after years of working in the fashion industry in Paris, and I felt a strong need to create something safe, grounding, and deeply human.

I wanted to build a place where wellness was not about pressure or perfection, but about finding balance in everyday life.


When people discover Bloom House, what do you hope they feel?

I hope that when you walk through our doors, you feel a little lighter, a little more at home, and a lot less alone.

What inspires you in creating and cultivating the space?

I wanted to create a place that feels like home. A home that carries the warmth of Marrakech, full of love, generosity, and open doors.

At Bloom House, you will find a light filled studio for movement, a quiet therapy room for recovery, and an open kitchen that smells of freshly baked bread. There are corners to read, spaces to linger in conversation, and room to be by yourself when you need it. Every detail carries the touch of local artisans and was designed to hold you with care, grounding you while leaving you inspired.


We often see perfectly curated moments of life and travel. Can you share a challenge or work in progress from living here?

Being an entrepreneur here can be incredibly overwhelming. The endless administrative work, managing renovations, and navigating timelines that are often ignored means you are constantly following up on everything. It can be frustrating and discouraging at times.

To succeed, you really need a strong sense of purpose, an inner drive that keeps you moving forward, and the willingness to take full responsibility for what you want to build.

Morocco has a way of shaping not just how you live, but how you create, and for Yasmine, Bloom House is a reflection of that ongoing dialogue between place, purpose, and people.


We are grateful to Yasmine for sharing her story and her vision for creating spaces rooted in care and connection. To follow her journey and stay up to date with life at Bloom House, follow @bloomhouseofficial.

Photography by Alami Photography, Anais Pasquereau, and Justine Ronsin.