M'rirt's Modernized Vibrant Boujad

M'rirt's Modernized Vibrant Boujad - Salam Hello

Made By

Keltouma and the Artisans of M’rirt

Keltouma and her daughter Soukina lead this group of 25 artisans from a Village just outside Beni M’rirt, in the Middle Atlas Mountains. Founded in the early 2000s, the collective makes medium to high hand-knot rugs, a style named after the region as well as M’rirt Zanafi rugs, their interpretation of the Zanafi style from the southeast.

Traditional rugs from this region use a thick knotting technique, which makes the rugs feel extra plush.

Rug Style


Boujad rugs originate from the Al Haouz region of Morocco and are celebrated for their distinctive and vibrant aesthetic. These rugs often showcase a myriad of bold colors. One of the defining features of Boujad rugs is their use of geometric shapes, abstract forms, and symbolic motifs passed down through generations, each telling a story of the weaver's cultural heritage and artistic expression. The weaving technique results in a less dense pile compared to other Moroccan rugs, giving them a distinct texture.