Scout Sobel

At Home With is an interview series from Salam Hello where we follow some of our favorite pieces into the homes of your favorite style icons, curators, and creators. Each interview explores what home means and the pieces, people, and practices that bring it all together.

Scout Sobel is a trailblazer in the media industry for utilizing Podcast Tours™ as a powerful form of PR. She founded Scout's Agency in February of 2019 after recognizing the power of podcasting as a long-form, intimate medium for founders to tell their stories and expand their businesses. She is the author of the bestselling book, The Emotional Entrepreneur: The Emotional Guidebook to Entrepreneurship, the host of The Emotional Entrepreneur Podcast, and the co-host of the top-charting podcast, Okay Sis. We got to speak to Scout about how she and her family have curated a space of comfort, calm, and inspiration.


Our spaces are so personal — What does home look and feel like to you? 
Home feels like the relief of an exhale with the invigoration of a calm, inspiring frequency. It is both uplifting and comforting at the same time. It is a place where the walls come down. A place to be - but also a place to create. It is the framework and skeleton that holds up memories, emotions, and daily rituals. Home is a place where the mundane looks miraculous. Home feels like my husband, my baby girl, and my innermost sacred thoughts all in one physical space. 

Tell us about the process of curating your baby girl’s nursery. How did our rug play a part in your design process? 
When it came to envisioning a nursery space for my first baby, I knew I wanted something that evoked a sense of peace and warmth. As someone who has an aversion to color when it comes to interior decor, I wanted to go with a neutral palette - ivories, creams, whites, and a lime wash painted wall. The rug provided the perfect amount of warmth into the space because of its pattern. It is minimal yet inviting while also providing texture into the room. Especially since all of the furniture is a shade of ivory or white, I was looking for a rug that made more of a statement while also blending into the peaceful energy I was looking to create. Everyone who walks in immediately comments on it first with adoration. It’s become the star of the nursery!


Beyond the rug, can you tell us about an item in your home that has a story
We have a 12-foot breathtaking wood dining room table that we purchased off of Facebook Marketplace. It belonged to a Rabbi and his wife. They ate all of their Shabbat dinner meals around that table for 20+ years. It is now the dinner table my daughter will grow up having Shabbat dinner at. As a Jewish family, this type of an item means so much on a spiritual, generational, and ancestral level. Additionally, it fits our aesthetic beautifully. It really is a show-stopping piece - dark wood with a steel base and a mid-century modern vibe. Just the magnitude of the size alone commands attention!

What are some of the places, cultures, aesthetics, art forms, or traditions that have inspired your sense of interior style? 
My husband and I are huge on mid-century interior style. We have warmed up a bit by adding in wabi-sabi influences as well. The architecture and interior decor of Tulum always inspires us. We went on our honeymoon there five years ago and that forever changed our aesthetic. 


Are there any rituals, routines, or practices that make your space feel like yours?
I am all about rituals! Palo Santo burning definitely makes a space feel like mine. A cup of black coffee and journaling first thing in the morning is a ritual that always grounds me into the feeling of home no matter where I am. It is a nonnegotiable practice for me each morning! Plus an intentional skincare routine and a hot bath. 

We tend to share and see the most perfectly-curated snapshots of our homes — can you share a challenge, mishap, or work in progress in your space?
I can share a daily challenge for you. I am not the tidiest of people! I have a beautiful, beautiful home and I often clutter it. It is something I have decided to intentionally work on since my husband and I have taken such care over the years to collect our pieces. They deserve to be showcased as the main event. Plus, it is better on both of our nervous systems when the home is tidy with clear energy.


What are your go-to shops for home decor?
I have to credit my husband for most of our vintage finds! He scours Craigslist, OfferUp, Estate Sales, vintage shops, etc. The finds he has brought home are beyond. For new furniture, I look to CB2, West Elm, Crate + Barrel — places like that.

What is one thing in your home that you recommend to everyone? 
A coffee maker that has a timer on it so your coffee is freshly brewed by the time
you wake up :)


Thanks so much Scout, we loved getting a peak into your nursery! Follow along here to see more from Scout. Love her rug? Get inspired with similar pieces below, or reach out to start the process for a custom rug!

Photographed by Arielle Levy.